Lotto24s Merges With ZEAL Network SE

Lotto24s is an online lottery site that offers users the ability to play a variety of lottery games and win real prizes. The company was founded in 1999 and is based in Germany. It offers a variety of lottery games including the lotto 6aus49, Eurojackpot, Spiel 77, GlucksSpirale and Deutsche fernsehlotterie. The company brokers lottery products through the internet and receives brokerage commissions from the lottery operators.

In addition to a wide range of state-licensed lotteries, the company also provides sports betting and keno services. Its lotto 6aus49 game is a major contributor to its revenue. The company’s website is available in German, English and French.

lotto24s is headquartered in Hamburg, Germany. ZEAL Network SE is a publicly traded company with a market capitalization of over EUR 320 million. Currently, it has more than five million combined customers globally and over EUR 500 million in annual billings across the group. The transaction will unite ZEAL’s European online lottery platforms under the brand LOTTO24. It is expected to close in Q1 of 2024.

Global law firm K&L Gates LLP is advising ZEAL on the transaction, providing advice in the areas of corporate, mergers and acquisitions, capital markets and antitrust/competition. The team is led by partner David McIntosh, a senior practice head of the Frankfurt office.

LOTTO24 and AVOW partnered to create a tailored media plan focused on on-device mobile campaigns for OEMs such as Xiaomi and Huawei. Through this approach, LOTTO24 was able to engage with an entirely new userbase beyond the duopoly of Google Play. Within the first 6 months, LOTTO24 saw a 170% increase in app installs and eCPA was cut by 1/2.

LOTTO24 has a profit margin of 11.6%, which is below the industry average of 18.2%. lotto24s หวย means that the company’s earnings are less than the total costs it incurs, which can be a sign of poor cash management. Nevertheless, the company’s long-term growth prospects are positive, with analysts forecasting triple digit earnings growth over the next year.